About Hegen

Hegen is a global premium baby care brand dedicated to making feeding a seamless, intuitive, and enjoyable experience for both parents and children. Known for its award-winning, patented square-shaped bottles and Press-to-Close, Twist-to-Open™ (PCTO™) lids, Hegen redefines functionality and elegance in baby products. Designed with the modern parent in mind, Hegen products support breastfeeding, promote sustainability through modularity and reusability, and grow with your child from newborn to toddlerhood. With a commitment to innovation, safety, and quality, Hegen empowers families worldwide with thoughtfully crafted solutions that make every feeding moment special.

The Challenge

Traditional ecommerce product pages often fall short in capturing the attention of next-generation consumers, especially on mobile devices. Hegen, a leading baby care brand known for its award-winning feeding solutions, saw an opportunity to reimagine the way parents discover and connect with its products using short video which consumers love.

The goal was clear: to create a modern, mobile-native experience using rich, shoppable videos that not only engage and inform, but would elevate product discoverability, boost interaction, and seamlessly guide shoppers toward Hegen’s premium offerings - transforming interest into confident purchases.

Solution - Pebble Video Experiences

With Pebble's video experience platform, the team very quickly created shoppable product stories which they embedded on their ecommerce product pages.

These short-form videos which had previously been on their socials added interactivity and a stronger customer experience for customers looking to learn more about Hegen's products.

From unboxing videos, to informative how-to's, lifestyle shots and product demos, these dynamic Pebble video stories boosted time on page and conversions while remaining easy to deploy, manage and update.

Results

Since implementing Pebble, Hegen's ecommerce pages have seen over +500,000 video views, boosting time on page by over +600% and ROI of over 30x in the form of assisted-revenue conversions.

Visitors also loved watching the product videos with a play rate of over 70%, showing high engagement as well with average video completion rates of well over 80%.

Impact

Pebble videos redefined the product discovery experience for Hegen. The video experiences successfully bridged the gap between traditional e-commerce pages and the fast-paced short-video browsing habits of modern, mobile-first consumers.

By introducing bite-sized, visually immersive videos that are fast without impacting page speed, Hegen increased time spent on product pages, boosted conversions, and set a new standard for video engagement in the baby care industry.